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ASO-05ASOLow · 5Tier 3

ASO-05 — Buzzwords and empty phrasing

Short answer

ASO-05 looks for hollow corporate phrasing — "value-added solutions", "synergy", "360-degree perspective". Such phrases take space, match no keyword and read as a red flag to technical reviewers.

ASO-05
ASO-05: FAIL4 buzzwords
Concrete action: none

Hollow

  • Delivered value-added solutions
  • Created synergy

Concrete

  • Rewrote the order cancellation flow; refunds dropped from 5 days to 1.

Impact

5 pts

Penalty

ASO · low

What it checks

  • Matches against the buzzword dictionary
  • Ornamental sentences with no concrete action or number
  • Buzzword density inside a single bullet

Why it matters

Buzzwords occupy space, generate no keyword match and signal "decoration instead of content" to the reader.

How to fix it

Replace ornament with concrete action: "delivered value-added solutions" → "rewrote the order cancellation flow; refunds dropped from 5 days to 1".

Frequently asked questions

What do I write instead?

What you did and what changed as a result — with a number attached.

Related rules

ASO-01 — Weak or passive action verbASO-02 — Missing scaleASO-03 — Missing measurable outcomeASO-04 — Repeated opening verbs

Guides That Cover This Rule

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